The cleaning industry has been focused on one thing for years — strong cleaning at any cost.

At XINHI, we wanted to look at cleaning differently.

We asked ourselves:

“Can a dishwash clean effectively without relying on LAS?”

That question became the starting point of XINHI.

We worked on a formulation designed to be LAS-free, while still delivering the cleaning performance people expect from a dishwash.

Instead of simply following conventional formulations, we focused on finding a better balance between effective cleaning and a more thoughtful ingredient approach.

So, What’s New?

LAS-Free Approach
We chose to develop our dishwash without LAS, offering an alternative to conventional LAS-based formulations.

Performance Without Compromise
Our goal wasn’t to make a product that is simply “mild” — we wanted a dishwash that can actually handle everyday oil, grease and food residue.

A Different Mindset
We didn’t start by asking, “How can we make another dishwash?”
We started by asking, “How can we make dishwashing better?”

And that thinking led to XINHI.

This is our first step toward building a new generation of everyday cleaning products — where effective cleaning and thoughtful formulation go together.

XINHI — Rethinking Everyday Cleaning.